Privacy Policy
Last Updated: May 2026
At Smart Rugged Devices, we are committed to protecting and respecting your privacy. This Privacy Policy explains how Smart Rugged Devices, a trading name of Smart Quality Services Ltd, collects, uses, and protects your personal information when you use our website, contact us, or interact with our services.
This Privacy Policy has been adapted specifically for Smart Rugged Devices based on the information provided by the user.
Who We Are
Smart Rugged Devices is a trading name of Smart Quality Services Ltd.
Company Number: 0431268
Phone Number: 01279 295 900
Website: Smart Rugged Devices Website
If you have any questions regarding this Privacy Policy or how we handle your personal data, please contact us using the details above.
What Information We Collect
We only collect information necessary to provide our services effectively.
The personal information we may collect includes:
- Full name
- Email address
- Phone number
- Company name
- Company address
- Information submitted through contact forms
- Details about your enquiry or operational requirements
- Communication records (emails, phone calls, meetings)
- Website usage and analytics data
How We Collect Your Information
We collect information directly from you when you:
- Submit a form through our website
- Contact us by phone or email
- Request a consultation or quotation
- Meet with us during business discussions or exhibitions
- Subscribe to updates or marketing communications
We may also collect limited business information from publicly available sources where appropriate for legitimate business development purposes.
How We Use Your Information
We use your information to:
- Respond to enquiries
- Provide quotations and product recommendations
- Deliver customer support
- Improve our products and services
- Send updates about relevant products or services
- Maintain internal business records
- Improve website performance and user experience
Legal Basis for Processing Data
Under UK GDPR and applicable data protection laws, we rely on the following lawful bases:
Consent
Where you have given clear consent for us to process your personal information for a specific purpose, such as marketing communications.
You may withdraw your consent at any time by contacting us or unsubscribing from marketing emails.
Contractual Necessity
Processing is necessary for the performance of a contract or to take steps before entering into a contract.
Legitimate Interests
We may process information where it is necessary for legitimate business interests, including:
- Responding to business enquiries
- Improving our services
- Maintaining relationships with prospective and existing customers
- Marketing relevant products and solutions
Marketing Communications
We may send occasional emails regarding rugged hardware solutions, industrial mobility devices, product updates, or related services that may be relevant to your business.
You can opt out of marketing communications at any time using the unsubscribe link included in our emails or by contacting us directly.
How We Store Your Information
Your information is securely stored using appropriate technical and organisational measures designed to protect against unauthorised access, loss, misuse, or disclosure.
We retain personal information only for as long as necessary for business, contractual, or legal purposes.
Typical retention periods may include:
- Prospective customer enquiries: up to 5 years
- Customer contractual records: duration of the relationship plus applicable retention periods
- Marketing records: until consent is withdrawn or an unsubscribe request is received
Your Data Protection Rights
Under data protection laws, you have rights including:
- The right to access your personal data
- The right to correct inaccurate information
- The right to request deletion of your data
- The right to restrict processing
- The right to object to processing
- The right to data portability
To exercise any of these rights, please contact us using the details listed above.
Cookies and Analytics
Our website may use cookies and analytics technologies to improve functionality and understand how visitors use the website.
These technologies may collect:
- IP address
- Browser type
- Device information
- Pages visited
- Time spent on pages
- Referring websites
We may use tools such as Google Analytics and similar services to help improve website performance and user experience.
You can manage cookie preferences through your browser settings.
Third-Party Services
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of external websites.
We may also work with trusted third-party providers for services such as:
- Website hosting
- Analytics
- Marketing communications
- CRM systems
- Technical support
These providers are required to handle personal information securely and in accordance with applicable laws.
Data Security
We take reasonable and appropriate measures to protect personal information against unauthorised access, disclosure, alteration, or destruction.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in legal requirements, business operations, or website functionality.
Any updates will be published on this page with a revised update date.
Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact:
Smart Rugged Devices
Smart Quality Services Ltd
Phone: 01279 295 900
Website: Smart Rugged Devices